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NY Utility Holding Co's Licensing Of Brand For Third-Party Warranty Program Causing Confusion

February 10,2020



Newsday reports on customer confusion arising from customers of PSEG Long Island, which operates the LIPA system, being marketed water line warranty plans from HomeServe under the brand PSEG WorryFree, resulting from a licensing agreement between HomeServe and a non-utility PSEG business unit

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New York   Branding   Sales & marketing  

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