Supplier Launches Multi-Media Direct Marketing Campaign In Response to Doubling of MA Default Rates
October 02,2014
Viridian Energy announced that it making Massachusetts customers, who are facing a doubling of default service rates at some utilities, aware of their energy options through a multi-media direct marketing campaign focused on choice.
Viridian noted that it recently launched its 36-month fixed and hybrid 3DOM plans to allow customers to avoid rate volatility.
Viridian noted that only about 15% of Massachusetts electric customers have elected competitive supply