EnerNOC, Inc. announced that it has made a strategic investment in Boston-based WeSpire, a software-as-a-service (SaaS) company for businesses seeking to measure and track the business impact of engaging employees in sustainability through technology.

Under the terms of the agreement, EnerNOC has exclusive rights in the energy intelligence software (EIS) space to market a white-labeled version of WeSpire's employee engagement application, customized for enterprise and utility customers. "By offering the WeSpire application, EnerNOC further enhances its ability to help businesses take a holistic approach to energy management," EnerNOC said.

With WeSpire, users earn points for actions related to projects that span energy, water, waste, transportation, food, volunteerism, and corporate citizenship.

Of what is essentially public-shaming-as-behavior-modification, WeSpire's website states, "Your employees will earn points, achievements and rewards for their participation, turning the serious topic of sustainability into a fun, engaging initiative with impact. Done in a sense of healthy competition, your employees will take pride in besting their fellow co-workers, all for a good cause."

Founded in 2010, WeSpire customers have included eBay, McDonald's, Unilever, and MGM Resorts International. Through this agreement, WeSpire will be available to all EnerNOC customers.

Tags:
EnerNOC   WeSpire   Customer Behavior  

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