IDT Energy has posted a new commercial promoting its service at the "Right Choice"

Though posted in conjunction with its new fixed rate offerings, it does not specifically promote a specific rate design, emphasizing instead that IDT Energy offers the opportunity to "choose energy a better way."

The ad can be viewed on its RightChoice subsite: http://idtenergy.com/rightchoice

The RightChoice site also emphasizes IDT energy's following offerings:

IDT Energy® Rewards

"Earn valuable rewards points on every kilowatt hour and therm of gas supplied by IDT Energy. Redeem points for giftcards, electronics, appliances, movie theater tickets, jewelry, sporting goods and more!"

IDT Energy® Refer-a-Friend Program

"Make some extra spending cash! Refer your friends to IDT Energy. Every customer you refer that remains active for 3 billing cycles, puts up to $50 cash in your pocket."

IDT Energy® Home Services

"No need to worry about sudden, costly, unexpected and unbudgeted repair expenses. We teamed up with the best to offer comprehensive home appliance protection and warranty plans at special discounted monthly rates. From rooftop to basement and everything in between, rest assured there is a plan for you."

IDT Energy® Green Choice

"Help improve the environment, economy and national security. Fossil fuels like coal, oil and gas pollute the air and endanger our health and safety. Going “Green” (Renewable) for just a few cents per kWh more per month, means that your electricity supply is generated using natural and renewable resources such as wind, the sun and running water"