Word of Mouth: Pa. Customer Says "Don’t Shop", Keep Default Service
April 25,2014
Reviewing the recent loss of residential electric customers on competitive supply, LancasterOnline.com quotes a frustrated customer, which we believe is emblematic of the word of mouth the retail industry is having to combat right now
"Don't shop," LancasterOnline.com quotes customer as saying. "Keep your default [service]."
Reversing such negative word of mouth, undoubtedly being repeated through Pennsylvania and other choice states, is going to prove a formidable, if not insurmountable, challenge for retail suppliers