Provocative billboards from Griddy have drawn complaints, including a complaint from TXU, L.M. Sixel reports in the Houston Chronicle

Griddy's billboards, on which customers can vote on different messages which take direct aim at competitors, had been first reported by EnergyChoiceMatters.com in April

One billboard is emblazoned with "BS" (standing for 'bill shock' from TXU). Sixel reports Griddy officials said they received a call from TXU’s lawyers complaining about the billboards

Another billboard takes aim at Reliant asking "WTF", standing for "Why The Fees"

Reliant told the Chronicle it did not complain about the billboard

See the Houston Chronicle for the story

Tags:
Texas   Advertising   Griddy  

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