Energy shopping comparison site Zonesty has adopted a company mascot, ZMan, seen below:
"Through simple imagery, ZMan coveys information clearly and concisely while adding a positive, personal touch to Zonesty’s comparison shopping experience," Zonesty said.
"Zman provides an identifiable character and spokesman for the brand," said Jill Stevenson, Chief Marketing Officer at Zonesty. "It’s a fun, effective way of promoting Zonesty and helping to communicate our messages to the customer base."
Zman will be present across all Zonesty marketing and media channels moving forward, including digital, and print campaigns.