Promising "dead-simple energy," Oink Energy has debuted as the U.K.'s newest retail energy supplier.
"The Oink Energy team aims to bring a refreshing contrast to the big energy companies who still have the bulk of the market at around 90% or so," Oink Energy said in a news release.
"The Oink Energy brand sets itself apart from the rest of the energy sector. Energy is a serious issue for people today but the creation of the Oink Energy brand, and its evolution through the Oink Energy family of four — Peter, Peggy, Sparky and Titch — has been designed to bring people closer to their energy supplier," the company said.
"Oink Energy is not about dumbing down, but rather engaging with people in interesting, and humorous ways to communicate some very important messages. Customers can enjoy positive experience with their provider by joining Oink Energy but also better manage their energy use in the home and thereby reduce their energy bills," the company said.