5/9/14: 5:18 pm ET: Entrust Energy has confirmed that it is the buyer of the bulk of Reach Energy's customers. ERCOT had reported that one designated REP (e.g. Entrust) acquired 4,964 ESI IDs from Reach with 11 ESI IDs dropped to POLRs

See Entrust's release below:

Entrust Energy Acquires Customers from Reach Energy

(HOUSTON) May 9, 2014 – Entrust Energy Inc., a Texas-based retail electricity and natural gas provider that serves more than 100,000 residential and commercial customers across the nation, announced today that it has acquired substantially all of Reach Energy, LLC's residential and small commercial electric retail contracts. Without disruption, the affected contracts will transfer to Entrust Energy under the existing price and terms, effective May 10, 2014.

“We are excited about the opportunity to welcome the customers of Reach Energy to Entrust Energy, where we believe ‘different’ is a good thing. We treat our customers like family by offering competitive rates and great customer service.” said Layne Loessin, President Entrust Energy.

Reach Energy, based in Arlington, Texas is a Retail Electricity Provider that has been operation since 2009 with approximately 5,000 residential and small commercial customers. On May 8, 2014, ERCOT began transitioning the Reach Energy electricity accounts to Entrust Energy.

"When we decided to restructure our retail energy business, we wanted to ensure we transferred our valued customers to a company with a strong record of customer satisfaction," said Ken Watson, CEO Reach Energy LLC. “We chose Entrust Energy because it is one of the most respected electricity retailers in Texas, where our customers are located.”

Letters are being sent to all current Reach Energy customers informing them change. More details, including FAQs, are available at www.entrustenergy.com/reach.