Kevin McKeever in the Stamford Advocate savages Northeast Utilities' rebranding as Eversource Energy, noting the efforts put into rebranding could have been better spent on the utilities' core missions, such as reliability.
Commenters at 06880 blog covering Westport, CT, are already parodying the new brand, with "Eversore" Energy, and by noting the similarity to Eveready Batteries, which commenters suggest customers will need given CL&P's reliability
