NRG Energy, Inc. announced that it has acquired Pure Energies Group, Inc., which NRG described as, "a residential solar industry leader in the critical area of web-based customer acquisition."

"Pure Energies completes the residential solar capabilities NRG has been working to assemble and perfectly complements NRG’s acquisition earlier this year of Roof Diagnostics Solar, a leader in home solar direct sales and installation, and NRG’s own Residential Solar Solutions, which has focused on the financing and business operations associated with solar leasing. All of these capabilities and operations, combined as NRG Home Solar, create a one-stop shop for prospective solar customers, offering the optimal rooftop solar system customized to their homes and needs," NRG said.

"Pure Energies and its proprietary customer acquisition process will help NRG Home Solar reduce customer acquisition costs while providing a simplified solar adoption process. Pure Energies' online capabilities also are expected, ultimately, to provide a valuable sales channel for NRG's Goal Zero line of portable solar and energy storage products and NRG's retail businesses (NRG, Reliant and Green Mountain)," NRG said.

Pure Energies advises homeowners on residential solar systems and home conservation products, and previously also used the One Block Off the Grid (1BOG) brand.

NRG said that through a unique online platform, Pure Energies is able to, within minutes, identify and provide a detailed analysis of the customer’s home solar feasibility versus their energy needs.

Tags:
NRG Energy   Solar   Customer Acquisition   Sales Channels   Pure Energies   M&A  

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