Centrica's British Gas Launches Online-Only "Lite" Brand
Centrica has launched British Gas Lite – a new electricity service that supplies smart meters and is entirely online.
"Centrica identified a need for a simple, cost effective and flexible energy service for SMEs and British Gas Lite was designed specifically to meet these needs," Centrica said
"Rather than call centres, British Gas Lite offers a UK-based webchat team to support customer queries and through the online service, customers can manage their account at a time that’s convenient for them. Customers pay by monthly, variable direct debit and receive a free smart meter, so they only pay for what they use each month. This means British Gas Lite has lower operating costs and passes these savings on to business customers," Centrica said
Rob Kerr, British Gas Lite Director, said "Long term innovation is central to meeting the needs of our customers. We have launched British Gas Lite to cater to demand from business customers for a smart product that is 100% digital and feedback so far has been excellent."
British Gas Lite is sold to SMEs through a small number of sales partners including price comparison websites, with further partners planned throughout 2018.