The following news release crossed the wire after the close of business yesterday. In it, Premier Holding Corporation, which owns a majority of broker The Power Company, announces an intent to launch its own load-serving energy supplier, which it said, "will be called Kratos Power."

An entity called Kratos Power, LLC currently operates as a broker, and has an existing relationship with The Power Company. It is not believed that this company currently operates as a load-serving supplier in any jurisdiction.

It is also believed that Kratos Power, LLC has no relation to Kratos Gas & Power, a trade name for United Energy Trading which operates as a retail natural gas supplier in Ohio and Georgia.

"Premier Holding Corporation is now prepared to become a supplier through application or acquire/merge with an existing supplier," the release says, but other than the passing reference to "Kratos Power," there are no details provided. We'll be reaching out to clarify and follow-up today.

The news release is reprinted below, RetailEnergyX.com disclaims any responsibility for the content of the release and makes no averment as to its accuracy or statements

Premier Holding Moves Closer to Adding a Third Energy Sector Subsidiary to Become an Energy Supplier and Provides New Pro Forma Estimates for 2015 Through 2018

Estimates for Kratos Power Forecast Staggering Growth Based on Industry Data Driven by Synergies With Energy Brokers Like The Power Company

TUSTIN, CA, Jul 07, 2014 -- Premier Holding Corporation announces that it has produced detailed pro forma forecasts for the years 2015 through 2018 assuming the Company becomes a federally licensed energy supplier by FERC ("Federal Energy Regulatory Commission") or merges with an existing supplier between now and the end of 2014. The Company has compiled estimates based on Premier becoming a supplier on its own through its application with FERC, and secondly, if the Company should decide to acquire or merge with an existing targeted supplier. A merger could accelerate its ability to become a supplier by several months. Premier will make these pro formas available upon request which demonstrate that revenue could climb from $50+ million in 2015 to over $500 million in 2018.

Premier currently has two subsidiaries in the energy sector: The first is in a $190 billion market, brought about by energy deregulation in the United States. The Power Company ("TPC"), 80% owned by Premier, is a reseller of deregulated energy. TPC has enjoyed record sales almost every month of this year, and is on track to have enrolled over 70,000 residential power contracts and 1,700 commercial contracts by year-end 2014. The second subsidiary is an overall energy efficiency provider: Energy Efficiency Experts ("E3") boasts proprietary patented technology that has been successfully commercialized for mass distribution.

Premier Holding Corporation is now prepared to become a supplier through application or acquire/merge with an existing supplier to fulfill its plans for growth. When filings are completed, the new subsidiary will be a power provider/supplier licensed by the Federal Energy Regulatory Commission ("FERC") that will be called Kratos Power ("Kratos"). This subsidiary will allow Premier to leverage the marketing success of energy brokers such as TPC and eventually create new energy efficiency prospects for E3, allowing Premier to further its plan of integration in this sector.

Therefore, there are three primary reasons a merger with an existing energy supplier makes sense:

1. Remarkable Increase in Revenues and Net Profit - As a supplier through its new subsidiary, Premier would be able to book its customers' entire energy supply bill as revenue that is estimated to be 8 to 12 times higher than the current, commission-based revenue. In addition, it would gain the difference between the wholesale and retail cost of energy so net profit would be expected to grow 2 to 5 times than what is currently earned. For commercial accounts, the gain in revenue and net profit per account can be much greater. Today, The Power Company has contracted over 50,000 residential and over 1,500 commercial energy accounts. These types of residential contracts have recently sold in the energy marketplace for over $1,000 per contract. Commercial contracts are selling for as much as ten times that number. Our new pro formas demonstrate these numbers and the effect it would have on Premier.

2. NEST; A Marketing Machine that Offers a Competitive Advantage - The outstanding sales growth at TPC is attributable in part to its proprietary energy portal "National Energy Services Transactor" or NEST. This highly scalable, web-based automated sales and compliance tool reduces the time to make a sale to a matter of minutes. NEST also records sales calls and 3rd party verification, and provides accounting modules for rapid expansion that will include channel partners, affinity groups and even charities that can offer deregulated power through TPC. NEST could be utilized by an existing supplier to dramatically grow its business and better service its existing clients.

3. Energy Efficiency Experts - As TPC focuses on reducing the power costs and/or creating "budget certainty," it then recommends commercial customers to its sister subsidiary, E3. E3's focus is on energy reduction which can be accomplished through the sale of innovative and state of the art lighting products and solutions, HVAC energy efficient equipment and complimentary products and solutions. In addition, E3 owns a patented and proprietary technology it acquired from Active ES which is being sold as the "E-Series" lighting controls. The E-Series is a remarkable energy savings solution that reduces the power needed to run existing HID lighting arrays. By installing an E-Series at the electrical box, one module can operate a large number of lights, making them much more efficient without having to replace them. This technology is currently being utilized by Disney, Nestle, major malls and municipalities for inside lighting efficiency and/or their parking and street lights. The patented solutions allow for no disruption of power, and have been proven to extend the life of existing lights and ballasts while generating savings between 25% to 35% energy savings. E3 offers an existing supplier another tool to better service its existing clients and attract new ones.

Premier further explains that under the current structure, TPC resells power from more than 30 power providers. Its model can be compared with companies such as "Lending Tree" in the mortgage business. As a broker, TPC acts as a typical commission-based broker with the major exception that TPC retains an annuitized revenue stream with its clients. While TPC retains these revenues, it is the industry suppliers that recognize full value for these contracts. The existing power suppliers make a great deal of money off the sales made by TPC.

PRHL now has the sales volume necessary to support becoming our own supplier/provider. It plans to buy the power directly from the power generators through this new subsidiary and sell it through multiple growing sales forces. This will generate substantially greater profit from the very same sales transaction it is already performing.

Randall Letcavage, President and CEO of Premier Holding, states, "For example, we recently quoted a midsize commercial user power. The price was competitive and TPC would generate approximately $16,000 in sales revenue (commissions). When PRHL has its own supplier, placing that same business would pay a combined $218,000 to Kratos and TPC, and PRHL benefits by realizing all that corporate revenue."

Mr. Letcavage continued, "Our model then changes to one similar to companies such as Progressive Insurance whereby we show our clients rates from competing suppliers side by side with Kratos. The difference between the Progressive model and ours is that no matter whom the customer chooses, we will still capture some or all of the revenue. Of course, if they choose our supplier (Kratos), it is substantially more. We are passionate about doing what is best for our clients and will still sell from our vast network of power providers, AND offer our power and allow the customer to select the best deal for them. We can book 10 to 12 times the revenue and as much as 3 times the profit from the same sales event we are currently performing with this new subsidiary in addition to the revenue and profit already experienced at TPC."

Premier has identified several specific suppliers that would make a great merger candidate, and hopes to provide more details in the coming weeks.

The trajectory to take revenues over $1 billion in the next five years is within reach. For more about the market, the potential, and another Company on a similar path, check out: http://www.forbes.com/sites/karstenstrauss/2013/07/18/lightning-in-a-bottle-starting-up-in-a-190-billion-market/

About Premier Holding Corporation

The Company provides financial support and management expertise, which includes access to capital, financing, legal, insurance, mergers, acquisitions, joint ventures and management strategies. The Company's mission is to acquire clean technology companies and/or green products and services that are accretive and that can be seamlessly integrated and utilize the overall economics of such products and services for the benefit of its customers. Through subsidiaries we offer renewable energy production, energy efficiency products and services to commercial middle-market companies, Fortune 500 brands, developers and management companies of large-scale residential developments. Additional integrated business offerings include direct energy services as power purchase agreements (PPAs), energy financing and leasing of generation programs in urban and rural real estate environments, lighting efficiency systems and refrigeration systems. For more information visit PRHL Investors Relations: www.prhlcorp.com .

About The Power Company (TPC)

The Power Company USA, LLC is a professional energy services firm offering brokerage and consulting services with a progressive and unique perspective on energy management based in Chicago, Illinois. Their mission is to assist companies in reducing and managing their electricity expenses. Their diverse portfolio of energy providers, transparent pricing, and unparalleled industry experience offers customers the freedom of exploring all of their options for choosing the best plan and provider. Operating in all currently deregulated states, including Texas, New York and Illinois, TPC and its partners/suppliers have provided an invaluable service to its clients. Their team has consulted and/or serviced such prominent companies, organizations and governmental entities such as: The City of Dallas, Ralcorp, Choice Hotels, Apex Hospital Systems, Mercedes Dealerships, Leona's Restaurant Group, McDonald's, and many others. Because of the large amount of business transacted and their long-standing relationships with Regional Energy Suppliers, TPC is assured to provide the most competitive prices in the industry. For more information visit: www.thepowercompany.com

About Energy Efficiency Experts (E3)

E3 is an Energy Services Company (ESCO) formed by PRHL to provide the best of breed solutions to its clients by utilizing proprietary technologies and high level industry relationships. By maintaining a "product agnostic" approach, E3's experts will prescribe the best solution for the unique circumstances of its clients after careful survey and analysis. Through its ever-growing acquisitions and alliances, E3 strives to provide the most current, and fully-vetted solutions in energy generation and energy reduction technologies, as well as management tools which capture the client for future opportunities. Recent acquisitions include Active ES Lighting Controls technology and The Power Company. Strategic alliances include Orion Energy Systems, Muni-Fed Energy, Nor Cal Reps, Western Glass and Restoration and Tinting, and Energy Innovation Enterprises. These alliances further advance E3's business strategy of providing only those technologies that have proven themselves in the field in both technical sophistication/reliability and financial justification. For more information visit: www.E3energyexperts.com .

Premier Holding Corp. Safe Harbor

This press release contains certain statements that may include "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects," "anticipate," "optimistic," "intend," "will" or other similar expressions. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website at http://www.sec.gov . All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under applicable securities laws, the Company does not assume a duty to update these forward-looking statements.