As part of a series on "big data," Bloomberg takes a look at how smart meters can turn customers' homes into a minefield of treasure for marketers and advertisers

"The next stop for big data could be on the sofa next to us as we watch TV. Information flowing through smart meters can be mined to determine users' viewing habits -- not just that people are watching TV, but which programs they're watching, down to individual scenes at specific times, according to a little-known study by the University of Applied Sciences in Steinfurt, Germany," Bloomberg reports.

"By harvesting smart-meter data, companies can identify the brands of appliances people are using and create detailed marketing profiles, such as which homes have children and which have laborious mealtime preparation routines, said Ulrich Greveler, a researcher on the TV project," Bloomberg reports

See more at Bloomberg

Tags:
Big Data   Customer Info   Customer Privacy   Smart Home  

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