During an annual shareholder meeting, while FirstEnergy President and CEO Chuck Jones updated shareholders on the company's transition to a more fully regulated company, Jones specifically highlighted the new offering of products and services, which are not subject to rate regulation, by or through the company's regulated electric distribution utilities.

Depending on the service, these services may be offered by the utilities themselves, affiliates, or third-party providers

As previously reported (see full details here), FirstEnergy will offer to its EDC customers a "portfolio" of new services designed to meet customers' demands, that simplify customers' lives and make more informed energy decisions, such as:

• Smart thermostat / Connected home plan

• Lighting solutions

• Appliance and other warranty and protection programs

• A web-based analyzer for home energy management and efficiency

• Surge protection services

• Electrical installation and related services

• Plumbing repair plan

• Tree trimming service

• Moving concierge connection service (cable, internet, etc.)

Certain services can be paid for through a "simple" process which leverages the customer's electric utility bill to collect, interest fee, charges for the services.

Of the new services, advertised under a “You First” branding campaign, Jones said:

"You might be familiar with an advertising campaign we’re running right now called 'You First.' We’re using it to promote a range of smart products and services that place the customer first – from energy efficiency programs that can help you save energy and money, to warranty programs that protect your home’s major appliances. I encourage you to visit our new microsite, youfirstenergy.com, to find out more about these and other products offered by our electric utilities."

"I’ve been in this business for nearly 40 years, and the most important thing I’ve learned over the past four decades is that if you take care of the customer, everything else will take care of itself. In other words, strong customer-focused businesses tend to be the most successful businesses."