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ENGIE Launches "Energy Revolution" Endeavor/Branding, Emphasizes New Thinking About Customers

May 11,2017



The following is a news release from ENGIE concerning its new "Energy Revolution" branding and endeavor, which it describes as, "a new approach to thinking about customers’ relationship with electricity."

"Rather than focusing only on managing price, it seeks to shift the conversation to managing price and quantity. By helping customers see the connection between what they pay for power and how and when they use it, ENGIE is making them a partner in reducing bills, consumption, and the environmental impact of generating and consuming electricity. Beyond that, we are helping to create a better world through innovative energy solutions that serve all stakeholders in the new energy economy," ENGIE states.

The full release from ENGIE is below. RetailEnergyX.com disclaims any responsibility for the content of the release below, and makes no averment as to its accuracy or statements

ENGIE Resources leads an Energy Revolution, reducing grid stress, boosting smart technologies and renewables

Putting the Power of Energy Decision-Making in the Hands of Customers

Recognizing an opportunity to create a better world through innovative energy solutions, ENGIE Resources, the third-largest non-residential electricity provider in the United States, has unveiled a new program designed to put more power where it belongs – in the hands of customers.

Called the “Energy Revolution,” the effort seeks to shift the emphasis away from providers’ traditional role, which has been to help customers manage price risk alone, and toward helping customers manage both price and quantity – how much they use, when they use it, and what they pay.

By providing the tools, resources, and technologies to do that, said ENGIE President and Chief Executive Officer Sayun Sukduang, suppliers can help customers make better, smarter decisions about their consumption, saving energy and money.

“The energy economy is changing,” he explained, “and the future will look very different than it does today. The best way to navigate that future is to put customers front and center in the conversation, and to make them active participants in innovation.”

“The Energy Revolution does exactly that by ensuring we deliver power in a clean, effective, secure way and improve the proliferation of smart technologies at customers’ homes or businesses. In doing so, we can help them control both costs and consumption.”

Sukduang added that the strategy will help reduce stress on the energy infrastructure, assure security of supply, and facilitate integration of renewables onto the grid – all of which are critical to a range of stakeholders.

To support the Energy Revolution initiative, ENGIE Resources has developed a video that can be viewed here. The entire presentation is available on the web at www.engieenergyrevolution.com.

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