Luminant Launches Ad Campaign: "Powering Texas" and "Here to Stay"
May 23,2014
Luminant, as more fully detailed in the news release below, has launched a new ad campaign, including newspaper (click here) and billboard (click here) ads emphasizing that Luminant is "Powering Texas" and "Here to Stay"
The following is a news release from Luminant. RetailEnergyX.com disclaims any responsibility for the content of the release and makes no averment as to its accuracy
Luminant Launches New Advertising Campaign Featuring “Powering Texas” Pride
Dallas - This week, Luminant released a new advertising campaign: "Powering Texas. Today. Tomorrow. Together.” With the important summer months ahead and the increasing demand for power that comes with them, Luminant and its employees prove they are up for the challenge – extending a legacy that goes back more than 130 years – to continue providing much-needed electricity for the growing state.
The ads, which will be posted through the end of May and into June, will serve as visual reminders to residents of the communities surrounding Luminant’s plants and mines of the company’s longstanding legacy of meeting Texas’ power needs.
"We’re a team over 4,000 strong that’s dedicated to generating the electricity our state needs by operating safely and reliably, and rooting ourselves in our local communities,” said Mac McFarland, Luminant CEO.
Spanning from Luminant’s Monticello Power Plant and Mines in East Texas to Sandow Power Plant and Three Oaks Mine in Central Texas to Comanche Peak Nuclear Power Plant near Glen Rose, the ads will be seen in newspapers and on billboards in communities in the coming weeks.
"Powering Texas pride is evident in everything our employees do, from setting new safety milestones to supporting environmental stewardship, and is a key component in Luminant’s standing as an industry leader,” said Mike Williams, Luminant chief fossil officer. "We help power Texas, not only by generating the electricity our state needs, but by doing the right thing both on the job and in the places we call home.”