American Electric Power unveiled a new corporate logo and tagline (Boundless Energy) which it said is, "part of its focus on providing innovative energy solutions for customers and communities."

"We're committed to developing innovative energy solutions that power communities and improve lives. The energy industry is changing, and our customers' expectations also are evolving, so we must adapt to meet those new expectations. As we become an energy company for the future, it's time to adopt a new logo and a new tagline – Boundless Energy – to reflect that transformation and our aspirations," said Nicholas K. Akins, AEP chairman, president and chief executive officer.

In addition to the AEP corporate logo, AEP's subsidiary logos have been updated with the new look. AEP's seven electric utility subsidiaries serve more than 5.4 million customers in 11 states. Additionally, the company operates separate subsidiary companies that provide competitive electric and gas service in seven states, and custom energy solutions and renewable energy resources nationwide.

See the new logo below:

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Branding   AEP   AEP Energy  

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