Centrica's British Gas announced that it, "has embarked on a major drive to engage and reward millions of its loyal customers," by, "launching a series of market-leading initiatives, including innovative product bundles, under a new customer reward programme backed by an investment of £100m."

"British Gas Rewards" will launch in April and will give customers access to a selection of personalized offers, ranging from discounted energy and home services to entertainment perks, Centrica said

Early highlights of British Gas Rewards include:

• A collaboration with Sky (paid TV provider), "allowing customers to access great value entertainment, even if they are not a Sky subscriber," Centrica said. There will be further offers in partnership with top UK brands.

• New “loyalty deals” for energy, with larger discounts for those who have been British Gas customers for the longest.

• A new energy tariff bundled with British Gas Homecare services, including an annual service visit. "This is also a good opportunity to help customers with energy-saving tips or suggestions to reduce bills, which in turn drives satisfaction," Centrica said

• A new energy tariff bundled with Hive Active Heating and other connected home technology.

• Other energy tariff bundles, "such as with insurance, for customers who want peace of mind but don’t own their home, such as tenants."

British Gas Rewards runs in parallel with the commitment from the company to contact every customer on its standard tariff by mid year, offering them targeted deals to ensure they make an active, informed choice over their energy tariff. Earlier this month, Britain’s largest energy supplier extended a price freeze for 5 million customers on standard tariffs until August 2017. It had already pledged that existing customers would have access to the same energy deals as new customers.

Tags:
New Products   Innovation   Loyalty   Rewards   Customer Acquisition   Customer Retention   Centrica  

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