Dominion Resources, Inc., the parent of Dominion Retail d/b/a Dominion Energy Solutions, announced today it intends to change its name to Dominion Energy, Inc., an action the company said is being taken, "in recognition of its focus on the evolving energy marketplace and to unify its brand following last year's merger with Questar Corporation."

The company also unveiled a new logo, which the company said, "retains a 'D' shape while modernizing the look with stripes suggesting energy through the blue silhouette."

Dominion is also instituting new principal operating units – Power Delivery Group, Power Generation Group and Gas Infrastructure Group – to replace the current categorization of companies into the reporting groups Dominion Virginia Power, Dominion Generation and Dominion Energy, respectively.

An example of the new logo is below

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Marketing   Branding   Dominion  

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