Retail Supplier Formally Announces Rebranding As CleanChoice Energy As It Expands Renewable Services
Ethical Electric formally announced that it has changed its name to CleanChoice Energy.
The CleanChoice Energy rebrand reflects the company’s expansion from solely a green retail electricity supplier into a company offering a range of 100 percent clean energy alternatives, starting with a previously reported community solar division building upon a recent $2.5 million cooperative award from the U.S. Department of Energy SunShot Initiative (see story here)
"Our mission is still empowering as many American homes and businesses as possible to make the switch to renewable energy," said Tom Matzzie, Founder and CEO of CleanChoice Energy. "As we continue to evolve and add more products, the name CleanChoice Energy will better reflect our mission to make clean energy choices available to everyone – regardless of where they live or if they can own their own renewable energy."
CleanChoice Energy will expand upon its retail success through community solar, using campaign-based microtargeting and a proprietary technology platform to identify new subscribers while cutting community solar soft costs at least 75 percent
The company expects to announce its first community solar projects in fourth quarter 2016.
CleanChoice Energy will continue serving its retail customers with a 100 percent green product that matches the customer’s usage from the grid with clean energy produced by regional wind and solar farms. The company recently passed one billion kilowatt-hours served to its customers