Duquesne Light Company has adopted a new brand, Larger than Light, in an integrated multimedia marketing campaign that features the company’s new logo.

Components of the program include a redesigned, responsive website, two new television commercials, and a documentary-style video series called “Life Behind the Lines.”

One of the new spots can be viewed here.

"We Don’t Just Power Your Lights, We Power The Moments You Call Life," a tagline says

"Duquesne Light Company is investing in a smarter energy infrastructure to efficiently deliver reliable, affordable and safe energy to homes, businesses and communities throughout the southwestern Pennsylvania region. The Larger than Light campaign platform represents the Company’s commitment to more than keeping the lights on; it’s about powering moments in customers’ lives," the company said

On the redesigned website, several feature story sections are designed to encourage customers to learn more about, "Duquesne Light Company’s role in the future of energy in southwestern Pennsylvania."

Duquesne Light new logo can be viewed here

Tags:
Duquesne Light   Branding   Pennsylvania  

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