Direct Energy has adopted a new branding for its free weekend plan in Texas to emphasize that the plan provides customers with over 100 free days of electricity per year

Direct Energy has renamed the free weekends product (formerly called Live Brighter Weekends plan) as the Free Power 100 plan and adopted a hashtag of #powerof100

In conjunction with the new name emphasizing 100, Direct Energy is offering a $100 Visa gift card for enrollments

Direct Energy's Free Power 100 plan offers no charges for electricity from 6 pm on Fridays to 11:59 pm Sundays

Tags:
Direct Energy   New Products   Innovation   Texas  

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