An interesting story from Japan where small volume electric choice is being implemented next spring

Japan's leading e-commerce site, Rakuten, will team with energy supplier Marubeni to sell discounted electricity supply to small C&I customers that have stores on Rakuten's e-commerce platform, The Japan Times reports

Rakuten will also offer electricity to residential customers, luring them with rewards points redeemable on its online shopping mall, The Japan Times reported

The Japan Times reported that the offering of discounted electricity supply is part of Rakuten’s strategy to deepen its relationship with sellers and shoppers, helping it fight competitors such as Amazon and Yahoo

In a news release officially announcing the partnership, the companies said that they are also developing, "a simple home energy management system ('HEMS')".

See The Japan Times for more

See Also: Rakuten/Marubeni News Release