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Guest Commentary: Dirty Rotten Scoundrels: The Electricity Version

April 15,2015

The following is a guest commentary by Jeff Nottingham, Energy Economist for Verdigris Energy. The views expressed below reflect solely that of the author, and not those of disclaims any responsibility for the content of the commentary below, and makes no averment as to its accuracy or statements.


Dirty Rotten Scoundrels: The Electricity Version

By Jeff Nottingham, Energy Economist for Verdigris Energy

Competitive electricity markets continue to evolve, for better and for worse.  Below, we explore two of the current tricks of the trade used by suppliers to extract yield from (aka “fleecing”) unsuspecting customers.  The examples below from the Texas market are real; supplier’s names have been removed, mostly to avoid getting sued for telling the truth.


Small Commercial: “Flex” Plans

With the surging call-center activity in the commercial energy arena, business owners are understandably wary about entering into a long-term contract with an electricity supplier.  Some businesses remain with a supplier on an old expired contract, or with their “incumbent” utility never having signed any contract.  In such cases, the supplier can charge whatever rate they want to charge, and the buyer has no recourse.  Here’s a recent example:

Brand X Energy – Actual Commercial Customer Invoice Amounts:

  • Meter Read Period: 12/19/2014 – 1/20/2015 (33 days)
  • Actual Energy Usage: 8,600 kWh
  • Supplier charges $1.659.20 (delivery charges and taxes separate)
  • Effective Energy-Only Rate = $1,659.10/8,600 kWh = $0.1929/kWh

With a current market rate under $0.05/kWh, this small business could and should have paid around $430 in energy charges, instead of $1,659 to Brand X.  That puts this service plan 385% above the market rate.  Winning!


Residential: Gaming the “Power to Choose” Website

The Public Utility Commission of Texas created a rate-comparison tool for residential service at  This is intended as a public service to make shopping easier, but suppliers have “innovated” ways to make offers appear cheaper than they work out in reality:

The offer above showed up as the #1 lowest cost plan among one-year fixed-price deals in mid February 2015.  Notice 7.2¢, in large bold font… a great rate, right?  This is the cost of energy if you use exactly 1,000 kWh in a month.  But look closer.  If you use 500 or 2,000 kWh in month, your cost per kWh goes up significantly.  Dude, where’s my savings?!


A review of the “Fact Sheet” reveals the supplier charges 12.7¢/kWh, but includes a $60 “credit” for usage greater than 999 kWh.  Voila!  Use exactly 1,000 kWh and your average rate is 7.2¢, but if you deviate from that magic number, your average rate is higher.  Winning!

Texas   Electric Choice   Energy Shopping  

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