Centrica's British Gas launched a new brand campaign -- 'Here to Solve'

"Here to solve is not just a brand message for the campaign, it is a mindset and it is a promise that we want to live by and deliver on for all of our customers. When developing the new campaign, we wanted to ensure that as a company we need to put customers at the heart of everything we do, so seeing the world thorough [sic] their eyes made total sense creatively," said Jill Dougan, Marketing Director, British Gas

"Launching on Sunday 2nd February, 'Here to Solve’ is the new campaign that will be at the heart of a year-long programme of activity focused on driving a change of perspective about the British Gas brand and shifting consumer’s perceptions of British Gas as 'just' an energy supplier," the company said

"After a few busy years keeping the UK’s home’s warm, Wilbur the Penguin (British Gas’ brand mascot) decided it was time to spend more quality time with his family in Antarctica and has made way for a new creative approach that imagines the world directly through customer’s eyes. This sees British Gas move away from an animated world to one set in very real family homes," the company said

"This shift reflects modern lives, of all shapes and sizes, this campaign promotes the benefits of British Gas that consumers may not be aware of such as HomeCare services cover and Boiler Installation services all of which reinforce that British Gas offers more than energy," the company said

"We are already starting to apply this mindset to our broader business approach and as a company we need to think about how we can solve our customers problems rather than what can we sell them," the company said

"Using real families and capturing real relationships, the 'Here to Solve' campaign tells the story of two important rooms within a home; the bathroom and the kitchen showing the effects that a broken boiler, a blown fuse box, or a leak can have on the flow of life," the company said

"'Here to Solve' will form the basis of all British Gas marketing and communications throughout 2020, informing a multi-channel approach whenever a customer engages with British Gas, whether that be through an engineer visit, receiving direct communications or searching online. The new campaign approach aims to demonstrate how British Gas can solve customers problems rather than what can we sell them," the company said

Tags:
Centrica   Branding   Sales & marketing   U.K.  

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