The Wall Street Journal reports on Shell's increasing entry into the electricity space, with its previously stated goal of being the world's largest electric company

Much of the WSJ story draws on Shell's disclosures at a recent investor day, as first reported by EnergyChoiceMatters.com

As noted by EnergyChoiceMatters.com (more details here), Shell has stated that it sees potential returns of 8-12% for its integrated power business. Shell is targeting 5 million retail customers by 2025, has affirmed the USA as core market for its electricity business, and has touted the Shell brand, and its millions of customer interactions, as part of its retail energy strategy.

See the WSJ story here

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