Shell today rebranded U.K. retail supplier First Utility as Shell Energy (Shell Energy Retail Ltd) and said that it has switched all of its British residential customers to 100% renewable electricity.

Renewable electricity will now be offered as standard to all existing and new customers, along with discounts at Shell service stations across Great Britain.

Shell Energy Retail Ltd will be rolling out a range of smart home technology offers throughout the year, starting with smart thermostats and home electric vehicle charging from today.

The brand change comes a year after Shell acquired First Utility, one of the largest challenger energy suppliers in Great Britain.

"We want to attract customers with fair pricing, strong customer service and innovative offers that set us apart from anything available today. Later this year, we’ll be announcing a string of exciting services that offer greater convenience to householders and help make homes more efficient," said Colin Crooks, CEO of Shell Energy Retail Ltd, said.

Mark Gainsborough, Executive Vice President Shell New Energies, said: "This is a good example of our approach to building a significant electricity business, in line with customer needs. Shell recognises the world needs more energy with lower emissions and this will give customers more flexibility, greater control and cleaner energy."

Shell Energy household customers of electricity and gas in Britain will enjoy:

• 100% renewable electricity as standard, on all tariffs

• Exclusive to Shell Energy customers via the Shell Go+ rewards programme, a 3% saving on fuel at Shell stations in addition to the other benefits of Shell Go+. The Shell Go+ rewards programme offers Shell Energy customers will receive an exclusive 3% saving on fuel at participating Shell stations for up to 60 litres per month, per household as well as the Shell Go+ rewards programme offers

• A range of smart home offers including smart thermostats and a discounted offer on home electric vehicle charger

• A Nest E smart thermostat and installation is included at no additional cost for customers who choose a three-year, fixed-price contract.

• The electric vehicle charger discount is on a NewMotion Home Fast charge point capable of charging at speeds of 7.4 kW on a single-phase connection. It reduces the recommended retail price of £409 to £349. This price includes standard installation, six months of free access to smart services and the OLEV government grant.

• Fast and reliable broadband

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U.K.   Shell Energy  

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