Report: Vistra Energy (TXU Parent) "Profiles" Customers Into Well-Drawn Personalities
November 28,2018
Writing in the Houston Chronicle, L.M. Sixel reports on how Vistra Energy's retail energy brands develop customers profiles, used for interacting with customers, from various internal data and customer research, similar to other consumer-facing companies
Such profiles influence how Vistra interacts with the customer, Sixel reports