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Report: Vistra Energy (TXU Parent) "Profiles" Customers Into Well-Drawn Personalities

November 28,2018



Writing in the Houston Chronicle, L.M. Sixel reports on how Vistra Energy's retail energy brands develop customers profiles, used for interacting with customers, from various internal data and customer research, similar to other consumer-facing companies

Such profiles influence how Vistra interacts with the customer, Sixel reports

See the Houston Chronicle for the story

Tags:
TXU Energy   TXU   Texas   Vistra Energy   Customer Service   Innovation  

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