WGL Energy Sponsoring Light Up Dr. Bear Donation Campaign
November 28,2018
This holiday season, WGL Energy Services, Inc. (WGL Energy) will serve as the exclusive campaign ‘matching partner’ of the Light Up Dr. Bear campaign launched by Children’s National, the Washington, D.C. region’s pediatric hospital.
The innovative fundraising campaign features special ‘light up bears’ that illuminate with bright colors when a donation is made using text or online giving options. The bears, tailor-made to resemble the hospital’s iconic Dr. Bear mascot, will be placed in local communities in D.C., Maryland and Virginia, and within Children’s National’s main campus and outpatient clinics.
As part of the sponsorship, the tagline “Powered by WGL Energy” will appear on the instruction panel of approximately 300 bears in market from mid-November through December 31, 2018. Children’s National will also recognize WGL Energy for its generosity as its exclusive campaign ‘matching partner’ by promoting portions of WGL Energy’s gift as a challenge match to draw even greater support from the community.
In total, 316 bears are displayed across the D.C. region, one for each bed in the Children’s National main hospital. The bears come in 4-foot and 12-inch versions and are accompanied by step-by-step instructions on how to make a gift using text-to-donate technology. Bears are positioned in the hospital at nursing stations, in the cafeteria, and in its Costco Wholesale Atrium so the thousands of people who walk through the Children’s National halls every day can witness the bears shine with each donation and reflect on the generous spirit they represent.
WGL Energy is underwriting the production, installation and maintenance cost of all bears placed at Children’s National and throughout the region, in addition to contributing volunteer time, community service outreach and other areas of support. The campaign runs through December 31, 2018.