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FirstEnergy Launches New Branding Campaign Featuring Technology That, "Make[s] The Future Brighter"
November 13,2018 FirstEnergy Corp. (NYSE: FE) has launched a new branding campaign called "Brighter Future" that, "taps into the stories of employees working to build a brighter future for customers, communities and the environment," the company said The campaign kicks off this week and will run through March 2019. The initial ad highlights how FirstEnergy's use of aerial drones helps to protect osprey nests on transmission lines. Other employee stories will follow that highlight individual members of FirstEnergy's diverse and talented workforce and how they make the future brighter for customers and communities. "Our Brighter Future campaign is a reflection of the company's mission statement," said Gretchan Sekulich, vice president, Communications and Branding. "By putting the spotlight on a diverse group of employees and their stories, we're showing customers the various ways our employees put our mission statement into action – creating a brighter future by finding smarter ways to deliver the power our customers rely on in their daily lives." It includes television ads in 12 markets, radio spots in 18 markets, billboards in Ohio, and digital banner ads and paid social media support across FirstEnergy's six-state footprint. In addition, FirstEnergy's website, www.firstenergycorp.com, will feature long-form, documentary-style videos about the employees showcased in the campaign as the videos are launched.
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