"Eco-conscious" Millennials Less Likely To Recycle, Adjust Thermostat To Save Energy
In what may be the ultimate manifestation of the fallacy of millennials as a force for transformative change, a survey by The Shelton Group finds, uns...
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NRG CEO’s Talk On Choice Again Falling Short of Actions
NRG Energy underwrote a conference on its favorite subject -- millennials -- this past week organized by The Atlantic called Generation Unplugged
It...
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Millennials’ Don't Have A "Social Conscience", So Don't Build Your Retail Strategy Around This Myth
Fortune has published a commentary from NRG Energy CEO David Crane about the "divestment" campaign against fossil-fuel companies, and while ...
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NRG Chasing Millennials As "Most Important Constituency" -- SMH
NRG is apparently going all-in in chasing the "millennial" generation -- the car-sharing, home-eschewing, urban dwelling, debt-riddled const...
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