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Update: Retail Supplier Formally Ceases Use Of Name Shared With Utility Brand, Adopts New Name
Various retail suppliers ultimately owned by Southern Company and affiliated with SouthStar Energy Services LLC have ceased the use of the Nicor name ...
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FirstEnergy Launches "You First" Campaign; New Site Offers "Portfolio" of Services From "Utility"
FirstEnergy Corp. has introduced a new "You First" campaign to, "build on its brand as a forward-thinking and customer-focused company that provides c...
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Parent of Retail Supplier, Utility Unveils New Logo, Brand Identity For Evolving Customers
American Electric Power unveiled a new corporate logo and tagline (Boundless Energy) which it said is, "part of its focus on providing innovative ener...
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Parent of Retail Supplier Adopts New Name, Branding
Dominion Resources, Inc., the parent of Dominion Retail d/b/a Dominion Energy Solutions, announced today it intends to change its name to Dominion Ene...
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Texas Retail Provider Adds "Co-op" To Brand
NEC Retail (Nueces Electric Retail Division), the competitive retail provider arm of Nueces Electric Cooperative, has changed its brand to "NEC C...
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United Center, Chicago Bulls, Blackhawks Renew Partnership with Retail Supplier
The United Center, Chicago Bulls, and Chicago Blackhawks announced an enhanced partnership and the renewal of their agreement with Constellation Cons...
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Dallas Concert Venue No Longer Named For Retail Supplier
The Dallas Morning News reports that the outdoor amphitheatre located in Fair Park, Dallas, Texas, which was until recently known as the Gexa Energy P...
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Retail Supplier Formally Announces Rebranding As CleanChoice Energy As It Expands Renewable Services
Ethical Electric formally announced that it has changed its name to CleanChoice Energy. The CleanChoice Energy rebrand reflects the company’s expansi...
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Parent of Retail Supplier Unveils New Brand
Southern Company, parent of SouthStar Energy Services and related retail suppliers, unveiled a new corporate brand. The company also announced that it...
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Pa. Utility Launches New Brand, Focus Is On EDC’s Role In, "More Than Keeping the Lights On"
Duquesne Light Company has adopted a new brand, Larger than Light, in an integrated multimedia marketing campaign that features the company’s new logo...
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Report: Four Retail Providers Lead Texas REPs in Brand Trust
Cogent Reports said today that Texas Retail Electric Providers (REPs) have a Brand Trust level of 748 (on a 1000 point scale), which Cogent said is a,...
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Nstar, CL&P, PSNH, WMECO To Be Rebranded As Eversource Energy
Northeast Utilities announced it will begin doing business under the new brand name of Eversource Energy on February 2nd. All of the NU distribution ...
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Retail Supplier Adopts Corporate Logo Also Used by Utility Affiliate
ConEdison Solutions has adopted a new logo which uses the corporate ConEd logo also used by utility Consolidated Edison Company of New York. Here is ...
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Court: Petroleum Lobby's Site ChooseEnergy.org Doesn't Infringe on Broker Choose Energy's Trademark
A court recently ruled that the American Petroleum Institute's website chooseenergy.org (now defunct), which encouraged visitors to support candid...
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Regulator to Make Suppliers Inform Customers of Lowest Offer Across Brands, Including White Labels
The U.K. Telegraph reports that Ofgem will propose ending an exemption provided to "white label" retail energy suppliers that exempts these ...
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